KEIEIJUKU
＃Meaning of Keieijuku – Keiei = Management,
juku = School where students actively learn and motivate each other
- BACKGROUND
The business environment in Myanmar has been changing significantly. For those are doing business in Myanmar, the competition with foreign goods and services will be increasingly fierce.
- PURPOSE
The Executive Course – KEIEIJUKU is a course that focuses on the study of business cases with Japanese style management and aims at improving capacity of the top management of Myanmar’s enterprises.
- FOCUS
Strengthen their insights via the right context. Develop strategic thinking and decision making with Japanese Style.
PROGRAM 2019
- OUTLINE
| Period | : Sep 2019 – Mar 2020 |
| Time | : 9:00 – 16:00 (Sat & Sun) |
| Type | : Certificate |
| Place | : Yangon |
| Eligibility | : CEO or equivalent(Myanmar Nationality) |
| # of participants | : 15 persons |
| Tuition Fee | : 2,500 USD + 200 USD (Registration fees) |
| Application deadline | : 31 July 2019 |
PROGRAM 2019 – COURSES
- STRATEGIC MANAGEMENT
- Strategic approaches (Positioning, Value), SWOT Analysis, Critical Success Factors (CSF), Strategic Planning, Corporate Philosophy (Vision, Mission, Credo)
- PRODUCTION OPERATION MANAGEMENT
- Process & factory improvement, Outline of Quality Management, Promotion activities of 5 S, Visualization & Hou Ren Sou, 5 Why analysis, PDCA Management Cycle, Management by Objective (MBO)
- HUMAN RESOURCES MANAGEMENT
- Leadership, Communication, Teamwork
- FINANCIAL MANAGEMENT
- Financial Statements, Cash flow management, Financial ration analysis, Cost-Volume-Profit analysis (CVP), Marginal profit analysis, Capital budgeting
- MARKETING MANAGEMENT
- Digital marketing process, Persona Marketing, Customer Journey Map, Triple Media Strategy, New 4 Cs, Content Marketing
- BUSINESS PLAN DEVELOPMENT
- Overview of strategic business plan, Corporate Philosophy, 4 Cs, Positioning/Differentiation, Critical Success Factors (CSFs), Business flow, Financial projection/simulation
PROGRAM 2019 – SCHEDULE
| Subject | Date | Lecturer |
| Strategic Management | 7 – 8 Sept | Mr. Tetsuo Fukuyama |
| Production Operation Management | 5 – 6 Oct | Mr. Kazumi Masuda |
| Human Resources Management | 2 – 3 Nov | Ms. Masami Sugaya |
| Financial Management | 16 – 17 Nov | Mr. Kazunobu Chigusa |
| Marketing Management | 21 – 22 Dec | Mr. Masakazu Hirakawa |
| Business Plan Development* | 11 – 14 Jan | Mr. Tesuo Fukuyama |
| Keieijuku Study Trip to Japan** | 1 – 15 Feb | Relo Panaconic Excel |
| Final Presentation | 21 – 22 Mar | Mr. Shigeru Teramura |
*Place: TBA **Tokyo, Nagoya, Nobeoka etc.(TBA)